I am an analyst, problem solver, and a consultant
interested in efficiency and novel solutions

I have spent my life applying an analytical approach to every undertaking. I am motivated by discovery and the satisfaction of overcoming roadblocks to arrive at a solution. More than anything, I revere mastery and a job well done, and I am on a lifelong mission aimed at those things. You can view my data analysis/data science projects below, which demonstrate my thought processes and analysis skills.

  • Ipsum
  • Ipsum
  • Ipsum

Advanced Custom Analysis Techniques in GA4

How to Use Filters, Segments, and Dimensions for Better Insights

Concrete Strength Correlation Analysis
And Prediction with Machine Learning

Using Python, I analyze the relationships between the ingredients and age of concrete with our target variable, strength. Then I choose, tune, and train a machine learning model to predict concrete strengths.
Project on Kaggle

Dimension and Metric Scoping in Google Analytics 4

Essential Context for Understanding and Analyzing Your Data

Maximizing Your Ad Performance with Google Analytics 4

A Beginner’s Guide to Advertising Data and Insights

How to Use UTM Parameters in Google Analytics 4

How to use UTM parameters to enable reporting on campaigns in GA4